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Taiwanese Luxgen Takes on the World

9 Mar 2010

Luxgen, the first manufacturer to come from Taiwan, has successfully completed its international debut
Luxgen is the first automobile brand from to come from Taiwan and the new marque successfully finished its international debut at the 2009 Dubai Motor Show. This illustrates Taiwan’s R&D strength to the world through its subtle combination of information technology and the auto industry.

“Taiwan’s IT industry has been highly acknowledged around the world, and we aspire to capitalize on that strength as an automaker and promote a Taiwanese auto brand on the global stage,” Luxgen CEO KC Hu pointed out.

Luxgen vehicles are programmed to ‘Think Ahead’ for their consumers, with Smart technology designed by Taiwanese mobile manufacturer HTC to pre-empt road conditions and potential hazards. All Luxgen vehicles feature a state-of-the-art onboard computer system, dubbed ‘Think +’ which, for the first time ever, combines HTC smart technology and Windows CE Automotive Interface.

‘Think+’ boasts six main attractive features, including video and audio entertainment, telecommunication, GPS navigation, safety alerts, car-owner exclusive applications and system settings. Additionally, the vehicles also feature: Eagle View+ (a 360 degree surveillance camera), Night Vision+ (a highly sensitive night visual aid system), Side View+ and Lane Departure Warning System+.

Peter Chou, CEO of HTC said, “HTC is proud to partner with LUXGEN to create a new generation of intelligent vehicles. We have worked with LUXGEN to develop a sophisticated onboard program designed to ‘think ahead’ for drivers, creating a new level of road safety.”



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