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NEW - Volkswagen Polo Vivo
11 Mar 2010
The Polo Vivo is going to have some big shoes to fill, following on from the Citi Golf, but so far things look promising |
For the last 25 years the entry ticket to the Volkswagen brand was the much loved Citi Golf, which retired in January 2010.
The Polo Vivo is the Volkswagen brand’s new entry-level car in the A0 segment and is more closely aligned to the international Volkswagen brand vision of being the “most innovative volume brand in the world”.
The car is a unique Volkswagen offering that has been created with the aim of providing “affordable and accessible mobility” to the South African market. The Polo Vivo is German-engineered to exacting international quality standards, but it has a South African heart and a bright, bold and optimistic brand character.
It is built at Volkswagen's Uitenhage Plant with 70% of parts provided by local suppliers. The localisation of parts for the both the Polo Vivo and the New Polo has resulted in the creation of hundreds of jobs and the establishment of a vast Supplier Park in Uitenhage.
The 70% localisation of parts will make the Polo Vivo more affordable to own and maintain – positively impacting on the retail pricing of the car, and the competitive pricing and availability of parts.
The cornerstones of the Polo Vivo brand are: affordability, quality, safety, space and comfort. The Polo Vivo represents outstanding value for money with no compromise on the product intrinsics that the market has come to expect from the Volkswagen brand.
The Polo Vivo is a car born out of South African ingenuity and represents the can-do spirit of the South African nation. It is a car for our time that celebrates opportunity and possibility.
The Polo Vivo will be available in two body versions, hatchback (2-door and 4-door) and sedan.
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